Main Benefits of Geofencing
Location Is Everything. Leading with geofencing marketing allows businesses to build comprehensive digital marketing full-funnel strategies translating into leads, sales, branding, and engagement. Target your ideal customer with Geofencing.
How Does Geofencing Works?
- A virtual geofence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.
- When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.
- As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browses the internet on mobile browsers, they begin to see ads from said advertiser.
- User can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.
- Via what we call geo-framing, we can even reach users who have visited those same locations in the past two years.
Setting up a local geofence can be the perfect solution for people that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting beit Cincinnati Ohio, New York, Chicago, Washington DC, Los Angeles, Miami FL, or even Atlanta, GA.
Geofencing Performs Great For Many Industries
Our Geofencing and addressable (household) geofencing technology can give advertisers the competitive edge they’ve been looking for and that none of their competitors are using. See mobile location-based advertising in action:
- Personal Injury Lawyers wanting to reach accident victims at ER Centers, Hospitals, and Car Repair Centers
- Trade Show Exhibitor who wants to advertise at an event
- Car dealerships that desire to target their competitor dealerships and measure foot traffic back to their showrooms.
- Retailer or franchise wants to run a customer loyalty program, so they build geofencing around their own stores to drive repeat customers.
- Higher Education, Banking & Finance, Home/Professional Service.
Target 1,000 To 1,000,000 Home Addresses With Laser Precise “Addressable Geofencing“
By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geofencing for marketing your ideal customer is a powerful tool. Geofencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.
- Highly Precise – Targeting is based on plat line data from property tax and public land surveying information to maximize the precision of addresses being targeted. Up To 90% Match Rate
- Highly Scalable – Up to 1 million physical household and business addresses can be targeted per campaign.
- Provides Foot Traffic Attribution – Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
- Multiple Creative Formats Available – Advertisers can utilize static ads, video ads, and OTT (i.e Roku) Ad campaigns with addressable geofencing.
- More Precise Than IP Targeting – Addressable geofencing is even more precise than IP Address Targeting, yielding a 90% match rate.
Ready To Discuss Geofencing For Targeted Marketing?
Target Marketing can be a fantastic add-on to your Lead Marketing campaign package. Certainly, it can also be a stand-alone local marketing product. However, we recommend that you use to combine this with an SEO Marketing package to ensure the links go to a web page that appeals to and encourages purchase.
Geofencing can be the key differentiator in your business targeting the audience that matters the most to your company. Have an honest discussion with the LDR Team to discuss your business marketing frustrations and if GEO Fencing might be the answer you are seeking.
