Your Website Project Plan Is A Process

Researching and designing a new website is a process. Most business owners we speak to tell us how busy they are. Trust that we would not ask for you to help with a website project plan if the exercise was pointless. Not having a detailed Website Project Plan can lead to assumptions being made, delivery deadlines being missed, and cost overruns.

Having a Website Project Management Coordinator makes the website project plan run smoother. Think of the coordinator as a band conductor! This will be a senior team member who ensures everyone understands the scope of work and pays attention to the pain points.

The LDR website design team will research your industry and competition to develop a fantastic new interactive website with SEO keywords that work.

To make this happen we provide a website project plan template, aka Scope of Work document. In our design meetings, we address the website design, layout, content, images, and all special elements of the website. We also offer a wide variety of website maintenance packages from basic care to complex SEO management.

Your Target Audience

Every website is different! The most important consideration when planning your new website is not getting everything YOU want. Ask yourself – what does your ideal customer look for when making a purchase decision? Take a serious look at your buyer persona. In the buyer’s journey, are you providing an optimal user experience? Does your web page educate, entertain, and sell to this targeted group?

Include These Items In Your Website Planning Checklist

  • Graphic Art – People are visual. Take time to design or update your logo and graphics.
  • Competitive Edge – What is your competitive edge? How is your company different? A superb copy tells your story.
  • Target Audience – Identify your target audience and your ideal customers. What information do they research? Are you addressing their concerns?
  • Competitors – List your top competitors and their URLs.
  • Your Brand Narrative – What message do you have to tell the world via this website? We want to influence your web visitors into reading more, contacting you, or making a sale. Create content for the new website.
  • What is your budget? Let us know if we are working on a shoestring budget. We can set you up on a payment plan.
  • Organization – Make the journey an easy one. Plan out the number of pages and their titles. Remember that all page titles need to contain at least one Google-friendly keyword. People search for answers on Google.
  • E-Commerce – Selling products and services online using an e-commerce website can be an effective way to grow your business.
  • Newsletters – Keep your customers in the loop with customized newsletters that look appealing, and provide great information. Would you like to add a company-branded newsletter system?
  • Website Domain and Hosting – Purchase at least one short URL for your website. High-speed hosting is a key indicator for Google ranking. LDR provides fast and safe hosting services. We can transfer your existing website too!

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Web Content Preparations

You may discover that you already have some great content to get started with the website project. Brochures are often a great resource when organizing a business website. Brochures include your products, services, and often a nice About-Us statement. Take the lists of services (for example) and use this as an outline to develop the page content. Working through the website project plan could be a great time to revisit your existing content and expand upon it.

We are often asked how many words are needed. The answer is complicated. State your solution via the products or services. This is a great place to add graphics (boxes) or other design elements. We’ll make it easier for customers to make a choice and purchase. Below this area, we like to add a more comprehensive discussion about the products and solutions. The point here is to state your solution first, then explain the solution second.

Google appreciates expert-level quality information., and ranks websites that include this high in the Google search engine. The LDR Content Development team updates all provided content to enhance the SEO scores and Google visibility. Typically this means 600 to 1500 words per page. If you are wanting the LDR to prepare all or most of the content, we can do it! Speak with your LDR Salesperson or Website Project Management Coordinator about options.

Once the web pages are filled with well-organized content, we determine which photographs are best suited to tell the story. People love original photos. Do you have quality photographs available for your new website? LDR has both an in-house photographer and a video producer. If this exceeds your budget profile, ask about our library of high-quality stock images.

Consider Marketing Plans When Preparing The Website Project Plan

When replacing your website, make efforts to evaluate your current marketing plans. The LDR team provides your team visibility to your business with lead generation tools such as Google Profile, Blogs, GEO Fencing & Social Media. Digital Marketing opens the door for more customers to find your business and interact with you. We compare your business to your local competitors, the LDR SEO team will determine what is established well, and where improvements should be made.

Make LDR Design Agency Your Internet Marketing Team

Hire LDR to be your custom website design company! Our website project manager will work one-on-one with regular meetings, walking you through the website design process each step of the way. Ready to get started?