What Is Google Business Profile—and Why It Matters for Google Search & Maps Rankings
Google Business Profile is a service launched in 2014 by Google which gives businesses a platform to make sure they can appear in Google searches. Local businesses can also help Google My Business by verifying themselves, which will eventually show them on Google Maps, too.
Your Google Business Profile is often the first impression customers have of your business—and it plays a major role in how you rank in Google Search and Google Maps. When optimized and managed correctly, your profile doesn’t just display information; it actively drives visibility, trust, and inbound leads, helping your business stand out exactly when local customers are ready to buy.
Google Business Management will Optimize Your Profile
Sign up and add your company name and details on Google Business Profile (GBP) today and try it out for yourself! This will also make it easy for potential customers to look you up and learn more about you before they visit you.
- Create a GBP account and claim your business
- Add hours, photos, posts, and more
- Verify your business profile with a postcard or phone call
- Personalize your profile with photos, offers, posts, and more.
Appear Locally on Google Maps
Get your business found on Google Business Profile. Where are you located? When you register your business on Google My Business, your local business immediately starts appearing on Google Maps. Through this service, and since Google Maps is such a widely used service, your customers can easily look you up and map your location in no time.
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Automatically Earn Your Customer’s Trust
Google Business Profile (aka GMB) is designed to earn your customers’ trust. If your business is listed on GMB and showing up on Google Maps, there is a greater chance that a customer will decide to trust you and visit you, since people trust Google to be a reliable source.
Tell your potential customers to know that your business has an actual location that they can physically visit. By adding weekly updates to the GMB listing, the potential clients see what solution you offer. Examples of your products and services are reassuring that you are the solution to their problem.
Google Business Management Will Increase Traffic
Businesses can also use Google Business Profile to increase traffic on their site. If you start showing up in Google searches, there is a much greater chance that your business will have increased traffic, which will, in turn, affect your sales drastically.
Consistency is Key With GBP Updates
Setting up your business profile is just the start! After it’s optimized with all the correct information, it’s time to keep it updated. It’s a good practice to go into the profile at least 2x a week and add pictures, events, updates, holiday hours, etc. Don’t forget to check messages and respond to reviews. Google pays attention to profiles that are being updated on a regular basis. At LDR – we update our business profile every week! This is all for the betterment of the business’s potential client base having as much helpful information possible to build trust and hopefully convert to a sale!
Google Posts are Not Optional Anymore—They’re a Ranking Signal.
Google Posts play a critical role in reinforcing your visibility across both Google Search and Google Maps. At LDR, we create service-focused posts, promotional and seasonal updates, and trust-building content that Google expects to see from active, authoritative businesses. These posts send freshness and engagement signals directly to your Google Business Profile, helping Google understand what you do, where you do it, and why your business should rank. The result is higher engagement, fresher ranking signals, and stronger local authority that supports better placement in competitive local search results.
Google Business Profile is a great tool to not only learn more about your own business but also to let your customers know what you are and what you stand for. Set up the GBP account yourself.
Need help? Hire an LDR SEO and Social Media Marketing Professional today! Our main office is in West Chester Ohio, yet we have clients across the USA. We are well-educated and experienced Google professionals that know how to get your business found on Google!
As your trusted local Cincinnati partner, LDR Design Agency will guide you through the ever-evolving digital landscape, helping you grow and thrive in today’s competitive online world.
