Increase Your Website’s SEO Ranking with Videos:


Imagine more time spent on your site by visitors, more conversions, better search engine rankings, fewer opt-outs of your emails, and more brand awareness… these are the benefits of adding videos to your website. Recent studies have shown that 77% of internet users view an online video, and visitors will stay on a page with a video up to three times longer. This growing awareness, acceptance, and perhaps even an expectation of online video content by viewers make the video even more important to a company’s marketing now more than ever. Google SEO algorithms love videos! If you have videos on your website and the competition does not – you win!

A Great Website is More Than Just Pretty Pictures.

Engage your website visitors with videos! Videos add personality to your business, increasing the “know, like, and trust” factor. 90% of viewers say that videos help them make buying decisions. We encourage you to add your videos to YouTube to increase visibility. Besides, Google loves YouTube! Plus, videos can boost your website’s search engine ranking and drive more traffic to your site.

Here are some effective types of videos to consider:

  • Product Explainers: Showcase your products or services in action, highlighting their features and benefits to help customers understand what you offer.
  • Video Reviews: Share customer testimonials and reviews to build credibility and trust by showing real feedback from satisfied clients.
  • About Us: Create a video that introduces your team and shares your company’s story, values, and mission, helping visitors connect with your brand on a personal level.
  • How-To Guides: Provide instructional videos that demonstrate how to use your products or services, offering value and support to your customers.

Communicate Your Passion and Tell Your Unique Story

Watch this video by our own website and marketing expert, Beverly Richards, for concrete tips on improving one of the most viewed pages on your website: the About Us page. Communicate the story of your business in a video. Include a unique value proposition, telling your brand story. Let your customers know who you are.

Embedding vs. Self-Hosted Video

Keep in mind that self-hosted videos on your website will vary in quality across browsers. We always recommend that you do not embed your videos the way you would upload a photo or image to your site. Bandwidth and storage can make a major negative impact on quality. Slow loading or a freezing video turn off watching. Store the videos on YouTube or Vimeo instead. Once uploaded, then embed your video into your Joomla or WordPress post or page.

Videos On Your Website Add Trust

  • Professional video is more affordable than you might think with small business-friendly package pricing.
  • Your video can successfully be used as a point-of-sale promotion in retail outlets.
  • Video is optimized for use on blogs and social media platforms.
  • There is no better endorsement of your product or service than to see it in action. It’s not always possible to get your client to your product so why not bring your product to your client?

Fill the pages of your website with professional photographs and marketing videos. It’s a great way to separate your business from the crowd!

LDR Design Agency is a professional video marketing services company that can get the project done. Our in-house website design and digital marketing staff are experts. Contact LDR today to promote your website with videos.

Videos On Your Website FAQ

Why should I add videos to my website?

Videos are a great way to show off your company brand. Show off your products, and services, and why someone should trust your business.

Will videos add a competitive advantage?

Videos are a great way to stand out from your competition. If you have videos on your website, and the competition does not, you have a great advantage. Videos add a better website experience.

Can I Use YouTube Videos on My Website?

YouTube is owned by Google. It is the second most used search engine on the internet. Embed your videos online and people tend to stay longer on the website! YouTube videos on your website add Google credibility.

What Are Some Great Video Ideas?

Introduce your business with a home page video. Explain your products and services. Instructions How To videos have great Google Search impact. Testimonial Videos are now becoming popular, and Google has taken notice. Short or long, just remember to get the customers’ attention early.

What are the best video hosting sites?

There are many video hosting sites available on the internet, each with its unique features and benefits. We believe YouTube and Mimio are the best.