Getting Found on Google, Bing & AI

Dominating Local Search:

Hi everyone! I’m Beverly with LDR Design Agency, where we’ve been making phones ring since 2008.

For nearly two decades, my team has been getting businesses found on Google. My team has helped small businesses, contractors, medical offices, and service professionals turn their websites and profiles into powerful lead generators. We don’t just build websites — we build visibility ecosystems that help businesses show up everywhere their customers are searching.

And that’s becoming more important than ever.

Today, let’s talk about visibility — because if your business can’t be found online, it might as well be invisible. It’s no longer enough to just have a nice-looking website. You have to be present, consistent, and optimized across every platform where customers are asking questions — from Google Maps and Bing to the AI assistants that are quietly changing how people discover local businesses.

We’ve entered a new era of search. Tools like ChatGPT, Copilot, and Google Gemini are no longer just for writing or answering trivia — they’re becoming the new front doors to the internet. Instead of typing “best roofer near me” into a search bar, people are now asking AI tools conversationally:

“Who’s the most trusted roofer in Mason, Ohio?”
“Find me a local dentist with good reviews and affordable veneers.”

And here’s the key: these AI systems don’t randomly guess the answers — they rely on trusted, verified, and structured data sources. That means your Google Business Profile, your Bing listing, and your website schema are more valuable than ever before. They’re the foundation that tells both search engines and AI tools, “Yes, this business is real, local, and ready to serve.”

In this post, I’ll share three practical, proven ways to make sure your business is discoverable — not just on Google, but also on Bing and across AI-driven search results that are reshaping the future of local visibility.

By the end, you’ll know exactly where to focus your energy so your customers — and even the AI tools they’re using — can find you fast, trust your business, and pick up the phone.

🧭 1. Google Business Profile — Your Local Ranking Engine

If you want to get found in your city, your Google Business Profile (GBP) is your most powerful local ranking tool. Think of it as your digital storefront on Google Maps and Search.

But here’s the catch: if your profile isn’t verified, you’re invisible.

Follow these quick tips to turn your GBP into a local lead generator:

• Claim and verify your profile. Without verification, you won’t appear in Maps or local packs.
• Choose the correct primary category — it’s your #1 ranking factor on Google Maps. Then add 20–30 services under your categories for extra reach.
• Post weekly updates, photos, and get reviews. Google watches for activity. The more “alive” your profile looks, the more Google trusts it.
• Match your website homepage to your GBP. The business name, address, city, and main service category should align perfectly.
• Embed your Google Map on your homepage. It strengthens the local connection between your website and your GBP.

Google’s algorithms reward freshness and consistency. When your profile shows signs of life — new photos, posts, reviews, and activity — it signals to Google that you’re a legitimate, thriving business worthy of a higher map ranking.

Pro Tip: Reviews that include your city name and keywords (for example, “best carpet cleaning in Mason”) help you rank even faster.

Google rewards businesses that look alive — fresh activity equals higher map ranking.

🌐 2. Bing for Business — The Overlooked Advantage

Most business owners focus on Google and forget that Bing Places for Business exists. But here’s why that’s a missed opportunity:

• Bing powers Microsoft Copilot, Yahoo, and DuckDuckGo. That’s millions of searchers who might never open Google.
• Claim your Bing profile. The best part? Bing can sync automatically with your Google listing, so your updates carry over.
• Add service areas, business categories, and geotagged images. Bing’s algorithm favors detailed, localized listings.
• Keep your business hours and NAP (Name, Address, Phone) consistent everywhere — mismatches can hurt your rankings.

And remember, Bing isn’t just a search engine anymore — it’s embedded directly into Windows 11, Microsoft Edge, and Copilot AI.

That means every time someone uses the built-in AI assistant to find a local business, Bing data powers the response.

If you’re skipping Bing, you’re skipping the entire Microsoft ecosystem — and that’s a massive audience of potential customers.

“If you skip Bing, you’re skipping the Microsoft ecosystem — and that’s millions of users who never open Google.”

🤖 3. Getting Found on AI

Here’s where the future is heading: AI-driven tools like ChatGPT, Copilot, and Google Gemini are becoming the new search gateways.

When someone asks an AI assistant, “Who’s the best plumber near me?” — it doesn’t scroll Google. Instead, it scans verified, structured sources such as your Google Business Profile, your Bing Places listing, and your website’s structured data.

To make sure AI recognizes and recommends your business, do these things:

• Add LocalBusiness and FAQ Schema to your website. Schema is structured code that helps AI understand your business type, location, and services.
• Publish helpful, people-first content. Write blogs and service pages that answer real customer questions. AI models reward helpfulness and expertise.
• Encourage keyword-rich reviews. A customer review that says, “LDR built my website in West Chester” is pure gold for AI and search alike.
• Stay consistent everywhere. Use the same name, address, phone, and service descriptions on every platform. Consistency builds trust signals that AI uses to verify credibility.

In short, AI search is the new front door. The businesses that feed AI trustworthy, structured data will dominate these next-generation results.

Your Google Business Profile, Bing listing, and website schema are the three pillars of this strategy — they are your digital welcome mat for AI-driven discovery.

“AI search is the new front door — and your GBP, Bing, and website schema are the welcome mat.”

✅ Getting Found on Google, Bing & AI is Important

At LDR Design Agency, we help small businesses dominate local search — from Google Maps and Bing to AI-powered search results.

We take care of everything: optimizing your profiles, adding schema, writing SEO-rich content, and managing your ongoing updates so that Google and AI both trust your business.

If you want to get found everywhere — on Google, Bing, and inside AI tools like ChatGPT — come see us after the meeting.

We’ll help you make sure your phone keeps ringing.

💡 About the Speaker

Beverly Richards is the Senior SEO Expert at LDR Design Agency, serving clients nationwide from Cincinnati, Ohio. Known for her sharp local SEO strategy and results-driven approach, she’s helped hundreds of small businesses get found on Google Maps, Bing, and now within AI search platforms.