Do you ever notice that when you try to build your brand by posting all the sales ads in the world on social media, but it won’t get near as much likes as when you post a picture of yourself? People have been trained to scroll right past ads, but make it personal and you have their attention! In this blog we’ll give you the run-down on how to build your brand.
1. Represent It Right
Representation can be tricky. There are key things to do and not do, depending on the brand. First, you must decide how you want your business to appear to the public. For example, if you are a tattoo shop and are going for a bit of an edgier look, maybe using rougher language and imagery will work. One size does not fit all.
Second and very important, make sure all employees are on the same page. It’s very possible that an employee could wear a work shirt to a political rally and not even realize the implication. Make it clear as day. Perhaps, create written guidelines that are easy to follow and have them sign it. This is standard for large companies like Disney, and it has worked like a charm.
2. Review Your Reputation
What is your business known for? We understand wanting to branch out, but never forget what usually makes the phone ring. Market that above all else when possible. Do not the let the public forget your signature service.
When multiple options are offered, the brand recognition can get lost in the shuffle and you don’t want to lose that. If you think your main offering has gone stale and is no longer relevant, it might be time to switch it up. Changing the public’s image of you is hard but not impossible. It will take a good deal of marketing and time.
3. Build your Brand by Embracing Your Differences
When you are in a crowded market, it’s hard to rise above the rest. Do some research on the local competition and see what makes your brands different. This can give you an edge up or win over in a certain marketing audience. For example, your bakery is one out of a dozen within a 10-mile radius. Looking at what makes you different helps you stand out! Your bakery is the only one with vegan options out of the dozen in the 10-mile radius. Depending on where you are, that can be a real leg up!
4. Make it Personal
We are naturally drawn to personalism above all else. We enjoy seeing families and pets even when it pertains to a business. Focus a bit of your marketing selling yourself and your team. When out on the job, take pictures and videos. Make sure they comply with #1 in representing your brand in the appropriate manner. By doing this, your client base will connect with you in a relatable way. It will also show that you value your team above selling the “brand”, which will not hurt.
5. Boast Your Credentials
So, you won best hair salon in the city in 2019? Shout it from the mountaintops! Marketing your credentials only helps your business’s public image and build your brand with reputational credit. There’s no shame in publishing reviews, as long as the reviewer wasn’t under the impression that it was private. Let everyone know why choosing your business is a proven success. There is such a thing as going overboard, but repetition seems to work wonders.
Bottom Line on How to Build Your Brand
There are many reasons clients will choose your business over another. As daunting as it might seem, marketing can work wonders. Start out at your own pace and work up from there. If you are feeling overwhelmed and need some help, LDR Design is here for you. We are a local trusted source for brand marketing and reputation management that will work hard to give your business the spotlight it deserves.
