How to Promote Your Business on a Budget 

Looking to promote your business on a budget? Fortunately, there are many free resources available to help you gain visibility without overspending. While these resources are cost-free, some may take a little time to master, especially if you’re just starting out. But as you get comfortable using these tools, promoting your business on a budget will become quicker and easier.

With inflation impacting everyone, starting a business in today’s economy can feel overwhelming. Still, there’s no need to pause your promotional efforts. We’ve compiled a few practical ways to help you promote your business on a budget. Implementing these strategies can make a big difference without stretching your finances—so give them a try!

Set Up and Use Google Business Profile 

One of the best ways to get local online visibility is on Google. Setting up a Google Business Profile will make you locally searchable on Google and Google Maps.

It is the most used search engine, so avoiding it would be a big mistake. Setting it up takes a bit of time, but once it is optimized with information, you are ready to take it to the next level!  

Spend some time every week to post pictures and posts, check/reply to reviews and messages, and make any updates necessary. Best of all, this tool is 100% free! Don’t miss out on setting one up. Get started here!

Be sure to search for your business first if you aren’t sure if you already have one. Your business could be listed, but not claimed. You’ll want to claim it.  

Get A Temporary Small Website 

If you are starting out from the very bottom and have no loans or money to invest in your very own page on the internet, fear not! There are ways to still get your very own corner online. Remember, having a website is better than having no website. Not having a website puts up a red flag that your business might not be credible.  

For a free website we suggest using a built-in Google Business Profile Website to hold you over. Note, this website will not be very high ranking as it won’t have SEO tools. If you have residual income to spend on marketing, we suggest starting out with a 1–4-page custom made site. The idea is to build up to a better site as you grow. A custom-made site will give you the options for SEO optimization, Google registration, and updating.  

Use Social Media To Promote Your Business On A Budget

Another easy free resource to get you found is social media. However, before you go creating business profiles, you will need to leverage which ones will be the best for your business. Rate your customer demographics and find what platforms those demographics will be using. Those are the ones you want to be on.  

Go live on Facebook! Schedule monthly (weekly) Facebook Live events. Get creative with the format and the engagement will grow quickly. This event could be a great time for Free Tip Tuesdays and add a personal touch to your brand.

Stay aware of what your competitors are up to… Facebook business pages allow you to follow other accounts via the Pages to Watch feature.

Are you using Instagram Stories yet? Bite-sized “stories” will engage your audience. A great topic is to add polls, asking the audience relatable questions. Instagram Live is another powerful social media platform for answering questions and building relationships.

Brands’ usage of emojis on Twitter and beyond has skyrocketed to the tune of a 461% year-over-year increase. Create your custom smiley emoji and have fun with it.

Once you’ve created a profile, get active! Check-in at least every other day to post updates and communicate with your audience. It might take you a bit to get a feel for what to post. Our rule of thumb is that social media is mostly for fun. Companies can make a lot of money selling themselves on there, but most people probably don’t want to be sold to. Be authentic and post fun pictures, quotes, jokes, how-to’s, tutorials, and deals, with a sprinkle of promotion.  

Create Graphics  

People are drawn to pictures. Words only go so far. Add a picture and you’ll get attention! Create banners, flyers, logos, coupons, and more on Canva.com. It’s free and very easy to use. What’s nice is that it appears as professional if you have a good eye for graphic design. Plus, there are a lot of resources built in to take advantage of.  

Though we never normally promote using stock footage, sometimes it is a valuable option. Canva has a plethora of stock images you might need to rely on for a graphic. If you need stock images for your site, go to pixabay.com. There are also many other sites to use.  

We still see flyers and business cards posted in local coffee shops. At an LDR open house event, we added chalk art to the parking lot and sidewalk. People noticed our hopscotch drawing and played along.

Send Newsletters 

When you start to grow an email list of customers, it’s time to put it to use! Sign up for a newsletter outlet such as Mailchimp or Mailerlite that’s free when you have a small list. Create and send out newsletters every other week or once a month. Don’t burden subscribers with sales content. Write them a blog or list of helpful information that lends itself to your business. You can promote yourself throughout by adding website links and testimonials. It’s also a great way to broadcast events, conduct polls, and run a contest!  

Don’t Underestimate Video 

One of the most popular ways to promote your business on a budget today is through video. Start creating videos now, whether on TikTok, YouTube, or Meta, to reach a wider audience and engage with potential customers.

It takes no money to shoot a “day at the office” or a quick how-to video! Teach people something useful and stand out as an expert by demonstrating a technique or skill that’s relevant to your business.

Be consistent in your video efforts. Create a content schedule that outlines what days to post and what topics to cover. Capture candid moments that resonate with viewers, and always be yourself! Authenticity goes a long way in building trust.

For inspiration, do a quick YouTube search for free marketing plans. Many successful ads have gone viral simply because they were creative or funny, and people love how-to videos that bring humor into the mix. Don’t hesitate to be clever or humorous with your videos. It’s all part of standing out!

Bottom Line for How to Promote Your Business on a Budget 

These examples are just some of the resources available for free right at your fingertips. They will take time to start, but well worth it in establishing your business. Don’t forget to be consistent. You don’t want your audience to forget about you! 

When your business grows, so will your budget for marketing. Your time will also become more precious. Outsource all the things you don’t have time for! LDR Design can help with all the tasks above and more! Contact us today!