Unlocking the Power of Your Google Business Profile
Google Posts are a powerful but often underutilized feature of your Google Business Profile (GBP). Staying active on your GBP with regular Google Posts is just as important as sharing content on platforms like Facebook and LinkedIn. Yet many small businesses overlook this free and valuable tool that can significantly boost local search visibility and establish trust with potential customers. Each Google Post adds fresh content for Google to index, sending strong signals that your business is active, open, and engaged. More importantly, consistent use of Google Posts helps your business stand out from competitors who aren’t taking full advantage of their profiles.
If you’re wondering what to post—and how often—this guide will help you turn your GBP into a local SEO powerhouse.
Why Posting to GBP Matters
Your Google Business Profile appears when someone searches for your business or related services in your area. Regular posts help your business look current, active, and trustworthy. When you post consistently with helpful, relevant content, Google takes note—and so do your future customers.
Google posts can highlight your services, demonstrate your expertise, and even answer questions before the customer reaches out. It’s one of the easiest and most effective ways to build trust and increase traffic.
How Ro Use Google Posts:
Show What Makes Your Work Unique
One of the most valuable types of content to share is a project recap. This could be a recently completed job, an ongoing project, or a customer success story. Keep the Google Business Profile Posts simple—describe what the job was, what made it special, and include the location.
For example: “Just finished a siding replacement in West Chester Township. The client wanted a modern update, and our team delivered a full transformation in just three days.”
Use Real Photos for Trust
Include real photos or videos whenever possible. While AI-generated or stock images might seem polished, they often appear inauthentic or even spammy to both users and Google.
Authenticity matters—especially in local search. People want to see your actual work, your real team, and the genuine results you deliver.
Whether it’s a completed project, your crew in action, or a behind-the-scenes look at your process, real photos build trust and show that you’re a legitimate, active business. Plus, original images can help improve your visibility in image search and boost overall engagement on your profile.
Educational Tips That Build Credibility
Offer Seasonal Advice
Your GBP is a great place to educate your audience. Share tips that align with the season or current trends in your industry. For instance, a roofing company could post: “3 Things to Check Before Winter Weather Hits Your Roof in Cincinnati.” A landscaping company might share early spring lawn care tips.
This type of content positions your business as knowledgeable, helpful, and invested in your community. You’re not selling—you’re teaching. That kind of value builds trust.
Keep Your Google Posts Local and Relevant
When you offer tips, always include location-based keywords in a natural way. These mentions help you rank better for local searches, making it easier for customers nearby to find you. Use your business profile to stand out on Google.
Promotions and Special Offers
Make the Deal Clear
Running a limited-time offer? Don’t keep it a secret—post about it on your Google Business Profile! Offers like “10% off gutter cleaning in Mason, OH” or “Free inspection for new customers this month” are powerful tools to drive engagement and encourage immediate action. People love a deal, especially when there’s a clear benefit and a sense of urgency.
When creating promotional content, be specific about the offer. Mention exactly what’s included, who it’s for, and where it applies. The more details you provide, the more confident potential customers will feel in taking the next step. Use Google’s built-in “Offer” post type to make it stand out visually on your profile and in local search results. This format allows you to include an expiration date, coupon code, and even terms and conditions.
Don’t forget a strong call to action (CTA). Tell people exactly what to do next—whether that’s “Call now,” “Book online,” or “Visit our showroom today.” Adding a CTA not only clarifies the next step but also increases the chances they’ll actually follow through.
Promotions are also a great way to test what messaging resonates with your audience. You might find that a seasonal discount performs better than a flat dollar amount, or that certain service bundles get more clicks. By tracking results, you can refine future posts and maximize the return on your efforts.
Posting deals regularly can also signal to Google that your business is active and relevant—another small win for your local SEO.
Answer Common Customer Questions
Turn FAQs Into Posts
You probably answer the same questions every week. Turn those into content! A simple post like, “How long does a roof installation take in Butler County?” gives potential clients helpful information—and keeps your content keyword-rich.
Write your answers in a natural, conversational tone and use the same words your customers use when they search online.
Latest Tips and News
Grow and Market Your Business
Show the Human Side of Your Business
Introduce Your Team
People connect with people. Use your GBP to show the human side of your business. Post photos of your team on the job, behind the scenes, or at company events. Whether it’s celebrating a birthday or showing your crew in action, these posts help build confidence and relatability.
Even a simple caption like “Our crew finishing up a window replacement in Lebanon, OH” with a smiling team photo can boost your approachability.
Best Practices for GBP Posts
To maximize the impact of your Google Business Profile posts, consistency and quality are key. Posting once and forgetting about it won’t move the needle—Google values regular, relevant updates that prove your business is active and engaged. Aim to post at least once a week to keep your profile fresh and maintain visibility in local search. To get the best results from your GBP posts, follow these simple guidelines:
- Post at least once a week to stay relevant.
- Use original photos—not AI or stock images.
- Always mention your core service and location.
- Keep content honest, helpful, and clear.
Google rewards relevance and trustworthiness. Every post is a chance to show Google—and your audience—that you’re the best option in your area.
Final Thoughts: Be the Local Expert
Your Google Business Profile is one of your most valuable online marketing tools. It’s free, easy to update, and built to help local customers find exactly what they need. By consistently posting relevant, real, and helpful content, you position your business as the most credible and trustworthy choice in the area.
Need help creating or managing your GBP content? LDR Design Agency is here to help you grow your local presence and stay top-of-mind with your audience. Reach out today—we’ll help your business get found and chosen online.
