Website content is ranked by a lot of factors. One big one is quality! That is why Google is a household go to for any type of search, whether it’s finding a place to eat or someone to fix the drywall. We’ll go over how to write quality content that you can integrate into all of your website pages to get them ranking better!
What Does Quality Content Look Like?
No matter your outlook on Google or any other search engine, their primary goal is that of helping the public find what they are looking for. Beyond that, these companies really strive to give you the most qualified search results possible. Google and the like depend on certain algorithms that help them list the most “quality driven” pages possible.
There are a few standards to keep in mind when trying to aim for your quality content to rank.
Be Helpful.
If your header and URL read “Tips for Straining Pasta” then your content should be all about that. If your page is found to just be click-bait so that readers will want to buy your pasta, you will find yourself on page 30 in no time. The overall goal is to be helpful, addressing the problems readers face.
Be relevant.
Quality posts and pages rank best when the topic is something that is currently trending in a search. If you are addressing an issue from 10 years ago, you’re not really speaking to today’s browsers. This also means you will have to go through old content on your site from time to time and update it. That’s a good thing though, because search engines like newly updated sites.
Be accurate.
If you are falsifying information, you are doing a disservice to your readers and yourself. Search engines will catch on and penalize your URL. Being in Google jail could be a death sentence for your brand.
Be readable.
This means avoiding legalese or talking over the typical reader’s head. Your aim is to have an 8th grade reading level at the highest. Any higher than that and you’ve lost the reader and search engine ranking. Make sure your content is also easy to digest. This means break up long paragraphs and sentences, use subheadings, and use consecutive sentences.
Be extensive.
One or two paragraphs for a page will not cut it, according to Google. SEO apps like Rank Math and Yoast set the bar at 300-600 words, but research is showing that the top-ranking posts tend to be at least 1,000 words or more. It might seem difficult to go on about a subject for so long, but there are ways you can make it work. Tell a story or give an example. Give a history lesson. Add a testament or two. You can write quality content that is fun! Just make sure your fluffier content is lower down the page.
Be original.
Plagiarism was not cool in school, and it is not cool now. If your content is caught copying another site’s content, you not only face being ranked lower, but you could be at risk of being sued. There are a lot of laws put in place to protect a business’s website content. Make sure you follow them.
Be resourceful.
If you have some information that you think the reader could benefit from outbound or inbound information, add a link in there. This will actually help boost your rating, as search engines love internal and outbound links.
The Bottom Line on How to Write Quality Content
Writing content, let alone quality content, does not come easy. It can sometimes be a thankless task that gets buried at the bottom of the to-do list. Luckily, there are tools that can help you optimize your content such as Rank Math and Yoast. Use this checklist and as many tools as you can to get your content continually ranked, leading to company growth!
If you are looking at this list and thinking, “I don’t have time for any of that,” no worries! This task, just like so many in a business, might be best left to outsource. If you are looking for a company to write quality content that will get your website found, look no further! Contact LDR Design Agency to get started!
