Unlike Brick-and-Mortar Storefronts, You Now Have a Bigger Customer Pool.
E-Commerce websites provide supply and demand techniques and drop ship inventory to save your cash flow. Plus your online store is open and available around the clock! LDR custom-designs E-commerce websites that work on a powerful SEO platform organically rank stronger on Google. Whether you have a brick-and-mortar storefront or not – online stores add value to online researchers and ready-to-buy shoppers.
Customers Research Online With Their Smartphones
Recent reports confirm that more than 80% of shoppers read online reviews or research products online before purchasing the same item in a brick-and-mortar retail store. This underscores the critical importance of maintaining a strong online presence and ensuring that your digital reputation is positive and engaging.
Growing Your E-Commerce Business
Online research has grown to become a critical customer segment for brick-and-mortar retailers to embrace. Smartphones aid consumers by providing them with an online showroom.
Customers also search for products online while in your store! Are your best products displayed well on the website? Do you offer in-store online shopping?
Shopping for e-commerce items with mobile applications is designed to bring your smartphone shoppers to your brick-and-mortar stores, to find products such as:
- Appliances
- Men’s Clothing
- Automobiles
- Furniture & Mattresses
- Electronics
- Toys and Games
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How To Make Sure Researchers Become Shoppers
As more and more brick-and-mortar shoppers become ROBOs—”Research Online, Buy Offline” shoppers—help make their experience wonderful by providing accurate, engaging, and accessible online information that seamlessly guides them to your physical store.
Research Online, Buy Offline
As more and more Brick and Mortar shoppers become ROBOs, “Research Online, Buy Offline” shoppers, help make their experience wonderful!
- Check that your e-commerce website provides easy-to-navigate e-commerce solutions with detailed product descriptions.
- Does your online store include cross-selling, featured, and clearance products?
- Encourage your happy customers to provide online reviews.
- Offer in-store rewards or exclusive offers on your website to capture their foot traffic.
- Have your business listed on quality search engine marketing, SEM, and tools such as online directory listings.
- Brag about coupons, features, and successes on social media channels.
- We’ll get you found on your Google Business Profile so shoppers find your store on their phone’s map.
Upgrading the ROBO Experience
To attract customers, especially for big-ticket items, online research is key. LDR Design Agency can help by improving your store’s online product content, making it easier for customers to research and buy in-store. Get in touch with us to boost your website and smartphone marketing to drive more in-store sales.
Target Your Local Shopper With Mobile Marketing
Google surveys report that 75% of local mobile searches result in a local store visit within the same day. 28% of those local shoppers purchased! To effectively gain the local mobile search shopper, your website needs to be mobile-friendly and your Google Tools settings need to invite them to shop locally.
- Mobile-friendly websites are a must.
- Are your best products displayed well on the website?
- Do you offer in-store online shopping?
- It’s time to help your shopper research online and shop at your local store.
As a local small business owner, you will appreciate the Google mobile device tools available for local search.
- Local search “near me” capabilities.
- Enhanced Google Maps designed to increase foot traffic to your store.
- AdWords is directed toward local businesses.
- Analytic Reports that analyze your advertising success rate.
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Grow and Market Your Business
Google Mobile Device Tools Are Available For Local Search
- Local search “near me” capabilities are great for small business store fronts.
- Enhanced Google Maps designed to increase foot traffic to your store.
- AdWords is directed toward local businesses.
- Analytic Reports that analyze your advertising success rate.
Google Advertising with Powerful Keyword Phrases
Google is enhancing its keyword bidding system based on the device your customers use the most to search for your products or services.
Google Ads is developing new tools that will aid mobile device shoppers to add searchable local inventory information. Between the two, this is certainly good news for the local brick-and-mortar businesses.
Your SEO Google Adwords marketer at LDR Design Agency works with business owners to tweak your targeted ads for success. We test and pause, so you are only spending money on campaigns that work!
Hiring Professional Digital Marketing Services
Many “small businesses” are easily identifiable as small businesses and nothing more, because the business owner chose to download a simplistic template and add his own logo and pictures. Occasionally these websites work. However, the website is most likely a pretty picture that never gets found.
Google is taking away the small business vs big chain barrier with its enhanced local mobile search features. Hiring an experienced website design & internet marketing professional will get you what a “template” cannot; a keyword-rich mobile-friendly website that includes all the local mobile search capabilities.
E-Commerce Websites Frequently Asked Questions
What online store software is used?
We primarily use WooCommerceu software as our e-commerce solution. WooCommerce has been recognized as the industry’s best software for E-Commerce websites. Our e-commerce websites are designed to handle the demand for traffic to online stores. We choose highly rated E-Commerce software that allows for easy organization and helpful features, like order tracking, customer engagement, delivery status updates, inventory management, and more.
Do you provide a Credit Card Processing solution?
Our team can help you get set up with an e-commerce credit card processing solution that provides credit card security to both your business and the customers shopping online.
Can we email coupons and featured products to our customers?
Blogs promoted products and coupons are a great way to stay in touch with your customers. At LDR we use LDR custom-designs E-commerce websites that work on a powerful SEO platform organically rank stronger on Google. Whether you have a brick-and-mortar storefront or not – online stores add value to online researchers and ready-to-buy shoppers.. This is ideal for smaller online businesses as the first 1500 emails have no licensing expense. MailChimp offers a stable mass email service. Your featured products and sale events will be attractive.
Can we email coupons and featured products to our customers?
Yes, you can! Sending coupons and updates about featured products via email is a great way to keep your customers interested and encourage them to buy again. We can help you set up and manage these email campaigns to ensure your e-commerce promotions reach your audience effectively.
How can I encourage readers to purchase from the website?
Websites with a powerful SEO platform are organically more likely to rank on Google. This is why all LDR e-commerce websites are built to perform. We also set up a Google Business Profile account to promote your products and services.
